Privacy policy

Welcome to Universal Fandom (www.shop.universalfandom.com). Whether you’re a Jedi, a wizard, a superhero, or just someone who loves awesome merch, your privacy is critically important to us.

This Privacy Policy explains how we collect, use, and protect your personal information when you visit our site or make a purchase, ensuring your data is kept as secure as a dragon's hoard.

1. Information We Collect

When you explore our universe, we collect certain information to ensure your shopping experience is stellar:

Order Information: When you make a purchase, we collect your name, billing address, shipping address, payment information (including credit card numbers or PayPal details), email address, and phone number.
Account Information: If you create a Universal Fandom account, we store your login credentials, order history, and saved preferences.
Device Information: We automatically collect data about your device, including your IP address, browser type, time zone, and some of the cookies installed on your device.
Site Interactions: We track how you navigate the store, which products or franchises you view, and how you arrived at our site.

2. How We Use Your Data

We use the information we collect to power your fandom experience:

Fulfilling Orders: Processing your payment, arranging shipping, and sending you order confirmations and tracking updates.
Customer Support: Answering your questions and helping you track down that elusive collectible.
Marketing & Updates: (With your explicit permission) Sending you emails about new product drops, exclusive sales, and fandom news.
Fraud Prevention: Screening our orders for potential risk or fraud to keep our checkout secure.
Site Optimization: Analyzing how our customers interact with the site so we can improve navigation and product offerings.

3. Sharing Your Information

We never sell your data to the dark side. We only share your personal information with trusted third parties to help us provide our services to you:

E-commerce Platforms: To securely host and power our online store.
Payment Processors: To encrypt and handle your transactions safely.
Shipping & Fulfillment Partners: To get your gear safely from our warehouse to your front door.
Analytics Providers: To help us understand how customers use our site (e.g., Google Analytics).

Note: We may also share your information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful requests for information we receive, or to otherwise protect our rights.

4. Cookies and Tracking Technologies

We use "cookies" (the digital kind, not the ones you leave out for Santa) to keep track of what's in your cart, remember your login details, and analyze site traffic. You can choose to disable cookies through your browser settings, but doing so may limit some features of our site, like saving items to your wishlist.

5. Data Retention

When you place an order through Universal Fandom, we will maintain your Order Information for our records unless and until you ask us to delete this information.

6. Your Rights

Depending on where you live (such as the UK, EEA, or California), you have specific rights regarding your personal information under laws like the GDPR and CCPA:

The Right to Access: You can request a copy of the personal data we hold about you.
The Right to Correction: You can ask us to update or correct any inaccurate data.
The Right to Deletion: You can request that we erase your personal data entirely.
The Right to Opt-Out: You can unsubscribe from our marketing emails at any time by clicking the "unsubscribe" link at the bottom of any email we send you.

7. Changes to This Policy

We may update this privacy policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post any updates directly to this page so you always know how your data is being handled.